New Fitness Lifestyle Apparel Line:
Growing up on country music, I love Carrie Underwood… her voice… I mean – come – on!
So I was intrigued when an email popped into my inbox earlier this week from Dick’s Sporting Goods announcing their new fitness lifestyle line of clothing called CALIA by Carrie Underwood. I already shop at Dick’s an obscene amount – I feel like I either need a new sports bra and some other sort of workout gear every few weeks, so I’m thrilled to hear about this collaboration!! CALIA originates from the Greek word kalos meaning “beauty” and Underwood states the idea behind the brand is to help women “look as good on the outside as they feel on the inside.” I love this concept because I know it’s tough sometimes to find beautiful fitness apparel that can transition easily from working out to running errands.
The introduction video released last week looks like the style will be a great fit in my closet and workout routine, so I can’t wait to see the pieces in person! Until then, I thought I would share the official trailer launching the collaboration to create CALIA by Carrie Underwood:
And this was the teaser that was realeased a couple months ago in case you missed it:
If you’re still interested in more, here’s the link to the CALIA by Carrie Underwood facebook page. The line launches at Dick’s on March 5, 2015 and I’m excited to see what this collaboration brings us! Have you seen this yet? Do you think you’ll give CALIA a shot, or do you have another go to fitness apparel brand??